Sofie Aelterman Sofie Aelterman

VINCI - THE ARENA BRUSSELS

In early 2025, ERA chose The Arena Gent as the location for their annual Kick-off. Some 500 employees were immersed in an inspiring program on technology, AI and innovation, always with people at the center. With top speakers such as CEO Johan Krijgsman, COO Kathleen Van Beveren and keynote Katja Schipperheijn, the grandstand offered an impressive setting that felt both grand and personal.

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Sofie Aelterman Sofie Aelterman

PROCUREMENT & SUPPLY CHAIN MASTER - THE ARENA ANTWERP

On Tuesday, May 13, 2025, The Arena Antwerp hosted the 27th edition of the Day of Procurement & Supply Chain, a top event organized by Procurement & Supply Chain Masters. More than 500 procurement, logistics and supply chain professionals came together in this unique event venue to delve into current topics, gain inspiration and build their network.

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Sofie Aelterman Sofie Aelterman

HUPPA - THE ARENA GENT

In October 2024, Huppa - formed from the merger of Franky Fresh Food and UpFresh - hosted its very first customer fair at Planet Group Arena, the stadium of KAA Gent. This unique event venue offered exactly what Huppa was looking for: ample space, a strong image and the flexibility to present their extensive product range and new brand identity in an impressive way. 

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Sofie Aelterman Sofie Aelterman

VAN MOSSEL - THE ARENA ANTWERP

On May 7, 2025, Van Mossel organized a special event at The Arena Antwerp, the stadium of Royal Antwerp F.C. The parking lot of the Bosuilstadion was completely filled with models of Ford, Opel, Hyundai and MG that day. Not by chance, of course, because customers and car enthusiasts were given the opportunity to make extensive test drives and experience the difference between the cars for themselves. 

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Sofie Aelterman Sofie Aelterman

VAN MOSSEL - THE ARENA ANTWERP

On May 7, 2025, Van Mossel organized a special event at The Arena Antwerp, the stadium of Royal Antwerp F.C. The parking lot of the Bosuilstadion was completely filled with models of Ford, Opel, Hyundai and MG that day. Not by chance, of course, because customers and car enthusiasts were given the opportunity to make extensive test drives and experience the difference between the cars for themselves. 

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Sofie Aelterman Sofie Aelterman

VOKA - THE ARENA GENK

In early 2025, ERA chose The Arena Gent as the location for their annual Kick-off. Some 500 employees were immersed in an inspiring program on technology, AI and innovation, always with people at the center. With top speakers such as CEO Johan Krijgsman, COO Kathleen Van Beveren and keynote Katja Schipperheijn, the grandstand offered an impressive setting that felt both grand and personal.

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Sofie Aelterman Sofie Aelterman

ERA - THE ARENA GHENT

In early 2025, ERA chose The Arena Gent as the location for their annual Kick-off. Some 500 employees were immersed in an inspiring program on technology, AI and innovation, always with people at the center. With top speakers such as CEO Johan Krijgsman, COO Kathleen Van Beveren and keynote Katja Schipperheijn, the grandstand offered an impressive setting that felt both grand and personal.

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