VAN MOSSEL - THE ARENA ANTWERP

In June 2025, Van Mossel's marketers gathered at the iconic Bosuilstadion, home of Royal Antwerp F.C., for their biennial strategic marketing meeting. It was a day entirely devoted to looking ahead, exchanging ideas and setting new lines for the future together. 

During various sessions, the teams delved deeper into themes such as lead generation and customer focus. There was plenty of brainstorming about fresh campaigns and new concepts, but also about how Van Mossel can serve its customers even better. Not everything was revealed yet, but it is clear that there are a lot of inspiring plans in the pipeline. 

The choice of The Arena Antwerp as the venue gave this day extra cachet. The grandstands and stylish halls offered a setting that perfectly suited the ambition of the team: to think big, but always with attention to the personal. Between sessions, there was plenty of time to catch up informally and allow ideas to mature further. In this way, the consultation grew into more than just a series of meetings - it became a day on which creativity and team spirit were central. 

This strategic meeting showed once again how important it is to step out of the daily routine and build together for what is to come. For Van Mossel, The Arena Antwerp was the ideal place to do just that: a unique location that inspires and literally and figuratively gets the team moving.