BIDFOOD - THE ARENA BRUSSELS

In June 2024, Bidfood invited some 250 customers, partners and employees to The Arena Brussels for a unique evening dedicated to soccer and connectedness. The occasion was the European Football Championship, and Bidfood immediately made it a special moment: an exclusive live broadcast of a European Championship match on a big screen, in the middle of the Lotto Park, the stadium of RSC Anderlecht.

The guests took their seats in the stands, where a giant screen was set up for the match. The atmosphere was immediately right: watching top soccer, in a real soccer temple. The stadium feel, the lighting and acoustics made all the difference - this was no ordinary viewing evening, but an experience in itself.

Before and after the game, there was ample opportunity for catching up and networking, with a catered catering formula in adjacent areas. Bidfood focused on a loose, accessible atmosphere, with quality food stands and drink points in an informal setting. The combination of stands, open spaces and hospitality gave the event a perfect balance between sports, business and entertainment.

The choice of The Arena Brussels as an event location was obvious: centrally located, professionally supported and with the possibility of installing a large screen in the stands. It is a unique event location in Belgium where you can not only hold meetings or make presentations, but also experience sports moments with your audience in an original way.

For Bidfood, this became an event where customers came not only for the soccer, but especially for the atmosphere, the contacts and the togetherness. A strong example of relationship building, in a setting that sticks.