In June 2024, Bidfood invited some 250 customers, partners and employees to The Arena Brussels for a unique evening dedicated to soccer and connectedness. The occasion was the European Football Championship, and Bidfood immediately made it a special moment: an exclusive live broadcast of a European Championship match on a big screen, in the middle of the Lotto Park, the stadium of RSC Anderlecht.

In March 2025, SAP gathered around 400 customers, partners and employees at The Arena Brussels for an inspiring day around innovation, collaboration and digital transformation. The combination of content, experience and a unique event location in Brussels made this event a reference within their annual calendar.

In May 2024, VINCI brought some 300 employees and partners together at The Arena Antwerp for a study day in a special setting. The focus was on content and deliberation, but also on connection and experience. The combination of stylish spaces, smooth flow and quality catering made this day a successful mix of concentration and informal meetings.

In November 2025, HH Garden hosted a product event at The Arena Brussels, inviting customers, partners and industry professionals for a day of demonstrations, insights and networking moments. It became an inspiring showcase of innovation and craftsmanship - at a unique venue for corporate events in the heart of Brussels.