THE ARENA GROUP CONSULTING

Strategic advice and operational support for future-proof stadiums

Strategic advice and operational support for future-proof stadiums

A modern stadium is more than just a place where football is played for ninety minutes or where sports take center stage. It's a 365-days-a-year meeting space for businesses, fans, and the wider community. With years of experience operating some of Belgium's leading stadiums, The Arena Group Consulting supports clubs, investors, and developers in turning that vision into reality.

From concept to operation

We are experts in stage profitability.
Our consultants are involved from the earliest design phase, advising on all critical elements for a successful long-term operation:

  • Flexible halls, hospitality areas, conference and event spaces that can easily switch between sports, business and public events.

  • Parking strategies, bike access, flow management, backstage & catering facilities, IT & connectivity, safety requirements.

  • Pricing and sales strategy, sponsorship and hospitality concepts, marketing flows, CRM implementation.

  • Detailed P&L simulations, break-even analysis and ROI calculations for clubs and investors - including guidance on grants and funding structures.

Specialized expertise that makes the difference

  • Community integration
    We advise on how a stadium becomes a vibrant, community-driven hub for culture, education and local initiatives - in close collaboration with city stakeholders.

  • B2C concepts & productions
    Development and delivery of public-facing concepts like pop-up fitness, kids camps, concerts and experiences that bring stadiums to life year-round.

  • Matchday & hospitality innovation
    Drawing on deep event experience, we develop new fan engagement strategies, premium hospitality concepts and fresh revenue models for matchdays.

  • Data & technology
    Smart-stage applications, sensors, crowd management tools, fan apps and cashless systems that maximize both experience and profitability.

  • Sustainability & regulation
    Guidance on energy efficiency, circular materials, mobility plans and accessing local or EU grants.

Advisory and execution support

Already managing a stage and looking to boost non-matchday revenue? We offer hands-on support, including:

  • In-depth audit and strategic growth plan

  • Full commercial management (if desired)

  • Training & coaching of your internal teams for long-term results

Why choose Arena Group?

  • Proven track record
    Operational success in major Belgian stadiums and experience with international benchmarks.

  • Independent expertise
    We don't sell construction - we think like operators and entrepreneurs.

  • Turnkey approach
    From business case and concept to daily operations.

At The Arena Group Consulting, we turn expertise into tangible results - helping every stage become a vibrant, profitable and future-focused platform, every day of the year.

Let's talk
Reach out to explore how we can help elevate your stage project, in return, community impact and long-term value.